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Breitling is an iconic Swiss watch brand founded in 1884 by Léon Breitling in Saint-Imier. From its earliest days, the company specialized in the manufacture of chronographs and timers—precision instruments that helped establish its reputation in the worlds of competitive sports, aviation, motorsports, and science. In 1893, Breitling patented a movement with an eight-day power reserve. Another innovation emerged in 1896 with the launch of a chronograph capable of measuring time with an accuracy of two-fifths of a second.
After Léon’s death in 1914, his son Gaston took over the reins and introduced the first wrist chronograph in 1915. This chronograph featured a separate pusher positioned at the 2 o’clock position. Separating this chronograph push-button—which controlled the “start,” “stop,” and “reset” functions—from the crown simplified its use. During the 1930s, Breitling also established itself as a key player in aviation, supplying instruments to the armed forces, notably the Royal Air Force.
The launch of the Navitimer in 1952 marked a turning point for the brand, as it incorporated a slide rule for pilots. Despite challenges in the 1970s with the advent of quartz, Breitling reinvented itself and relaunched the Chronomat in 1984. Today, the brand continues to combine tradition and innovation, celebrating more than 140 years of watchmaking history.
Breitling’s Must-Have Watches
Breitling is a Swiss watch brand renowned for its precise, robust, and elegant watches, often associated with the worlds of aviation and sports. Its iconic models include the Navitimer, launched in 1952. Its distinctive feature is its circular slide rule, which allows pilots to perform various aeronautical conversions. This watch is also prized for its sophisticated design, featuring a round case, a fluted bezel, and a dial that is often black with chronograph sub-dials.
The Chronomat, first introduced in the 1940s, was reintroduced to the market in 1984. Featuring a rotating bezel with markers, a tachymeter scale, and screw-down pushers, Chronomat models stand out for their reliability, precision, and durability. These chronographs combine functionality and aesthetics, meeting the demands of aviation professionals and watch enthusiasts alike.
In the 1940s, Breitling also introduced the original Premier watches, designed to embody everyday elegance. Each model in this collection pays homage to timeless elegance, while incorporating modern technologies to meet the expectations of contemporary watch enthusiasts.
In 1957, Breitling also launched the Superocean collection, featuring dive watches with exceptional water resistance to 200 meters—and even 2,000 meters for the Superocean Chronograph M2000 and the Superocean 44. The Superocean Heritage collection pays homage to this legendary watch through a vintage design combined with cutting-edge technology. Breitling’s Avenger collection, launched in 2000, features watches designed for extreme conditions. These chronographs are crafted from steel or titanium, giving them optimal shock resistance.
Choose a Breitling watch strap from a diverse selection
A symbol of luxury and performance, Breitling is renowned for its robust, precise, and elegant watches. Whether in the air, in the water, or on land, each model is designed to accompany you on all your adventures. If you’re looking for a sturdy and stylish watch strap to complement your Breitling chronograph, Cie. Bracelet Montre is here to help. We offer a wide variety of straps specially designed to fit your watch. With a wide variety of colors, tone-on-tone or ecru stitching, finishes, and styles, there are many possible combinations to help you find the strap that suits your taste. Browse our catalog in our online store and order your Breitling watch strap in just a few clicks. You can also visit our store located at rue du Dragon, in Saint-Germain-des-Prés in Paris.
Leather watch straps are the ideal choice to add a touch of elegance and refinement to your Breitling. Let yourself be tempted by the classic charm of a calfskin leather watch strap, renowned for its refined and sophisticated look. It will pair perfectly with your dress watch, such as the Breitling Premier Heritage. Calfskin leather straps are durable, age well, and develop a unique patina that adds character to the strap. You can also choose from a variety of designs, such as Racing, Nubuck, Vintage, and Ethnic.
For sports or dive watches like the Superocean and the Avenger, opt for Hirsch watch straps. These models are made of waterproof calfskin with a rubber lining, specially designed to withstand the most extreme conditions. They are highly resistant to shocks, scratches, and water while remaining comfortable, allowing you to fully enjoy your sports activities.
Exotic leather models, on the other hand, add a touch of luxury and originality to your watch case. Alligator leather straps feature distinctive patterns thanks to scales of varying sizes and shapes, ensuring that each piece is one-of-a-kind. You can also opt for a lizard leather strap, highly prized for its small scales that give the strap its texture and refined patterns. Ostrich leather, meanwhile, stands out for its texture and appearance. Its characteristic “dots” add a touch of elegance and sophistication, making it a preferred choice for high-end watches.
