Cartier, an exceptional watch brand

Sophisticated design, chronograph movements, and skeletonized movements are Cartier’s hallmarks. The brand has enjoyed a meteoric rise in the luxury world thanks to its exceptional timepieces, as well as its jewelry and leather goods. Louis-François Cartier, a master watchmaker, founded the company in Paris in 1847. It was run by the Cartier family until 1964 and became a wholly owned subsidiary of the Swiss Richemont Group. In 1972, Robert Hocq and his group of investors acquired Cartier Paris, followed by the London and New York branches in 1974 and 1976, respectively. Cartier’s new president then coined the phrase “Les Must de Cartier,” which became a mass-market line for the brand.

Cartier stood out for its bold creations featuring geometric shapes, foreshadowing the Art Deco movement. Royalty and aristocracy around the world succumbed to the charm of its jewelry throughout the 20th century. The brand thus became the official supplier to royalty such as King Edward VII of England, Alfonso XIII of Spain, George I of Greece, Tsar Nicholas II, Queen Marie of Romania, Elisabeth of Belgium, and many others.
Cartier has been particularly innovative in the design of its watches. Over the years, the company has produced iconic models such as the Santos watch in 1904 and the Tank watch in 1917. Thanks to its craftsmanship and perpetual quest for perfection, Cartier remains a benchmark of timeless luxury today. Our range of watchbands allows Cartier watch owners to personalize their timepieces to suit their tastes.
Cartier’s Most Iconic Watches
A pillar of fine watchmaking and French jewelry, Cartier offers true works of art. Its watches are prized by celebrities and royalty.

The iconic Santos watch was launched in 1904 for the aviator Alberto Santos-Dumont and stands out for its minimalist Art Deco style. Its square case with rounded corners, the harmonious curve of the lugs, and its leather strap give it timeless elegance with a sporty touch. It is considered the first men’s wristwatch, designed for pilots who wanted to be able to tell the time without letting go of the controls of their aircraft.

The Tank watch, created in 1917, is also part of Cartier’s legendary history. This model is inspired by World War I tanks as seen from above. Its design is simple and sleek, featuring a rectangular case with integrated lugs and parallel sides. The Tank watch has graced the wrists of many prominent figures, including General John Pershing, French actress Catherine Deneuve, as well as Elton John and Princess Diana. This classic model has inspired other iconic watches, such as the Tank Américaine—the first with a domed, water-resistant case—and the Tank Française, with its curved case integrated into the bracelet.

Cartier has also enjoyed great success with the Panthère watch, created in 1983. Its design is inspired by this animal, the brand’s emblem, featuring a cushion-shaped case and a metal link bracelet.

The Ballon Bleu watch, created in 2007, is also one of the brand’s iconic models. Its name comes from the blue balloon on the dial. This watch features a complex design with a crown set with a cabochon sapphire, which appears to orbit the dial, protected by a dome made of precious metal. With its intricately crafted dial, sword-shaped hands, and sturdy gold-and-steel bracelet, this new release from the Cartier watchmaking house is a perfect fit for the rounded world of fine watchmaking.

Cartier’s iconic timepieces also include the Pasha watch, created in 1932. This elegant sports watch features a round, water-resistant case. It boasts a protective grille, similar to those found on military watches, designed to shield the crystal from impacts. With sword-shaped hands, Arabic numerals, and a genuine leather strap, the Pasha watch is both understated and majestic. It is a sophisticated timepiece that appeals to both women and men.
High-end watch straps for your Cartier case
Whether vintage, sporty, or modern, every model deserves a high-quality strap that will enhance the signature refinement of Cartier timepieces. On our website, you’ll find watch straps compatible with the brand’s cases. Choose from a variety of materials, colors, and styles to create a unique look and stay chic for any occasion. These accessories can be installed in a snap.

Choose a leather watch strap from our selection of straps for Cartier. This luxury material will enhance your watch case for any occasion. Let yourself be charmed by the made-in-France calfskin straps that combine durability, comfort, and style. The models come in a variety of colors, finishes, and designs to personalize your watch. For a touch of exotic flair, alligator or lizard leather straps are a sure bet. You’ll be charmed by the natural scale patterns and their unique texture.

Sports enthusiasts will appreciate the line of rubber bracelets, which combine durability and comfort. This sturdy and water-resistant strap will add a bold touch to your Cartier watch while keeping it securely fastened to your wrist. Whether on land or in the water, this model will accompany you in all your sports activities.

Feel free to order your Cartier watch strap on our website, Cie Bracelet Montre Paris. You can also visit us at our store located at 25 rue du Dragon, in the Paris neighborhood St-Germain-des-Prés.


