English
Chopard is an iconic Swiss watch and jewelry house founded in 1860 by Louis-Ulysse Chopard. Based in Sonvilier in the Swiss Jura, the company quickly gained popularity thanks to its high-quality watches and movements. Its creations captivated a prestigious clientele across Europe, including the court of Tsar Nicholas II. In 1921, his son Paul-Louis Chopard took over the company and moved its headquarters to La Chaux-de-Fonds, then to Geneva in 1937 to be closer to its international clients.
In 1963, Chopard reached a turning point. The company was acquired by Karl Scheufele III and his family, who brought a new vision to the brand. They introduced jewelry to Chopard’s lineup, thereby cementing its reputation in the luxury watch and high jewelry sectors. The Happy Diamonds collection, launched in 1976, became iconic thanks to its diamonds suspended between two sapphire crystal plates, revolutionizing the design of women’s watches. Under the leadership of Karl-Friedrich Scheufele, son of Karl III, Chopard further diversified with collections inspired by his passion for classic cars. The brand launched the Mille Miglia line in the 1980s, as a tribute to a famous Italian car race. In 1996, the Fleurier manufacture was founded to produce mechanical movements in-house, reinforcing Chopard’s commitment to traditional watchmaking craftsmanship. Today, Chopard is recognized for its exceptional watchmaking expertise. Chopard’s history is one of a successful transformation from a small workshop into a globally respected brand in the luxury industry.
What are Chopard’s iconic watches?
Chopard, a renowned Swiss watchmaker, has carved out a prominent place for itself in the world of luxury watchmaking thanks to its elegant and refined creations. Several models have become true icons, combining watchmaking expertise with timeless design. The Heure du Diamant is one of its most iconic collections. Each creation is a true masterpiece, where horological precision meets luxury jewelry. These watches combine the sparkle of diamonds with the clean lines of the case, making this collection one of the brand’s most beloved.
The Imperiale collection stands out above all for the delicacy of its decorative elements. Inspired by the majesty of empresses, these watches perfectly embody femininity and luxury. They are distinguished by their classic round case, distinctive lugs, and Roman numerals on the dial. These models feature sophisticated complications, such as the Chopard Imperiale Tourbillon Full Set, which is equipped with the L.U.C 02.14-L hand-wound mechanical in-house caliber, contributing to its unfailing precision.
The L.U.C collection, named after founder Louis-Ulysse Chopard, represents the pinnacle of the brand’s craftsmanship. Launched in 1996, it stands out for its complex mechanical movements and refined finishes. L.U.C watches are often equipped with complications such as perpetual calendars and tourbillons, demonstrating exceptional precision.
The relatively recent Alpine Eagle collection draws inspiration from the Alpine landscape and the eagle’s plumage. It features a robust yet elegant design crafted from Lucent Stee stainless steel, which offers enhanced resistance to the elements. Equipped with a Chopard 01.01-C automatic movement, the watch offers a 60-hour power reserve and is COSC-certified, guaranteeing its precision.
The Happy Sport collection, introduced in the 1990s, combines stainless steel with diamonds. These sporty-chic watches are prized for their versatility and ability to adapt to a variety of occasions, while maintaining a distinctive charm thanks to their moving diamonds.
Cie Bracelet Montre, your partner in customizing your Chopard watch
Each of Chopard’s collections embodies its commitment to watchmaking excellence and luxury, solidifying its position among the most respected brands in the world of high-end watches. To enhance your Chopard timepieces, turn to Cie. Bracelet Montre. Our catalog features a wide range of Chopard watch straps available in a variety of materials, colors, and finishes. Discover our collection on our website or visit our boutique directly at Paris, Rue du Dragon in Saint-Germain-des-Prés.
Succumb to the timeless charm of a strap made of calfskin. Its silky texture and natural elegance will enhance the prestige of your Chopard watch. Calfskin, a noble material par excellence, develops a unique patina over time that will accentuate the character of your bracelet. It is also available in various finishes to complement every style. For example, opt for a Vintage calfskin strap, whose intentionally aged finish will add a touch of sophistication. For your sporting adventures, Hirsch watch straps are your essential companions. Made of waterproof calfskin and lined with rubber, they’re shock-resistant, abrasion-resistant, and water-resistant, letting you enjoy your favorite activities with complete peace of mind.
Watch enthusiasts seeking luxury and exclusivity can opt for our alligator leather watch straps. This leather is distinguished by its unique patterns, created by scales of varying sizes and shapes, ensuring that each strap is one of a kind. You can also choose a lizard leather strap, highly prized for its small scales that give the strap a delicate texture and pattern. As for ostrich leather, it stands out for its distinctive texture, which adds a touch of originality and sophistication to the strap. The rubber strap, on the other hand, is a smart choice for your sports and diving watches. Flexible and waterproof, it accompanies you in all your water activities while ensuring optimal comfort.
