As many of you probably know, watches didn’t always have straps. In fact, the “popularization” of the first wristwatches did not begin until 1722 and was driven by a few pioneering watchmakers ahead of their time, including Audemars Piguet, Jacquet DROZ, and Breguet, among others. These were called “wristwatches.” It was in the 1880s that the wristwatch is said to have been mass-produced by the equally prestigious Swiss firm Girard-Perregaux, notably to supply the military.
Previously, watches were attached to a chain and carried in a pocket. These were called pocket watches.
Except among a few purists, the wristwatch quickly established itself as a must-have. Its practicality and elegance certainly played a role in this.
Today, watches—regardless of brand—are valuable pieces of jewelry or true fashion accessories. And making it even more on-trend by customizing it further is now a breeze, especially thanks to the Cie Bracelet Montre Paris continues to offer its customers an ever-more-diverse range of watch straps.


