Which leather strap should I choose for my Tag Heuer watch?

Amid a boom in watchmaking and inventions linked to a craft that was rapidly transforming into an industry in the mid-19th century—complete with its competitions and competitors—one man stood out. In 1860, Edouard Heuer opened a small watchmaking workshop in Switzerland—as is often the case, this is how great brands begin. After securing several patents to establish its expertise, Tag Heuer quickly realized the importance of expanding its capabilities and market throughout Europe. Before long, subsidiaries were established in London and Amsterdam.

It was in 1889 that Tag Heuer first made a lasting impression on the French public at the Paris International Exposition. The first… of many.

For over 100 years, Tag Heuer has upheld a unique philosophy: the ability to continually reinvent itself, always returning to its fundamentals and seeking out those small, often unseen innovations that, when taken together, define excellence and uniqueness. The company’s other driving force is, of course, sports and extreme conditions: long and consistently associated with high-speed sports, the Tag Heuer watches are, of course, designed to time events with precision. High-performance tools for high-achievers: a certain philosophy of work ethic.

The pinnacle of perfection: the famous Tag Heuer tests—hundreds, even thousands, of crush tests, throws, tosses, and drops to put scratch-resistant and shatterproof materials to the test.

At our Parisian watch strap workshop, we naturally received a racing watch—more specifically, a Tag Heuer Camaro, which we fitted with a Racing Gold watch strap. The precision of the bracelet’s links is a perfect match for this watch, evoking the open road and vintage sports cars.

Cie Bracelet Montre welcomes you to its store in Paris’s 6th arrondissement to have a watch strap fitted to your Tag Heuer watch. Check out our work or come try our products with your own watch!